Inaugurating Pleasure
Principle and Friends at EVA NY, a concept store with ffiXXed
Pleasure Principle and Friends
at Eva NY, a concept store will be hosting a cocktail reception, in celebration
of the unveiling of an installation by ffiXXed (Shenzhen, China) on Thursday, from 6-9pm, at Eva.
Eva is located at 335A Bowery NYC (between 3rd and 4th streets).
The concept store has been
conceptualized by Adrian Cowen (Pleasure Principle) and Stephanie Pappas (Eva
NY) as a response to the strenuous economic realities the fashion industry has
endured in recent years.
This is a true collaboration
between a multi-brand store and the designer brands that are represented. The
participating designer brands have been curated by Adrian Cowen based primarily
on the originality and modernity of their designs. The brands themselves were
asked to merchandise their own selection of items, and were also given the
opportunity, for a time, to make the store their own via art installation and
performance.
This season features SS12
collections and archival pieces from designers Pleasure Principle (NY),
threeASFOUR (NY), ffiXXed (Shenzhen China), Horace (London), Daniel Palillo
(Helsinki Finland) and Starstyling (Berlin).There will be 10-30%% discounts
offered starting May 5th – May 13th.
Pleasure Principle and Eva NY
conceptualized the store to nurture the relationship between emerging designer
brands and their retail counterparts. While mass online marketing may seemingly
benefit the amount of sales for the designer it simultaneously detracts from
the design itself, separating the artist from his or her creation.
Placing “Customised
Interdependencies” by ffiXXed as
the inaugural event is their
way of illustrating the unforeseen benefits of such an approach. In relation to
ffiXXed’s current collection
“Customised Interdependencies,” they write: it “refers to the creative and
social dynamics that function at the centre of ffiXXed project. This complex
relationship between autonomy and mutual responsibility helps to promote the
generation of multiple new forms of personal and communal space, spaces that
respond to our own (collective) experiences.” For the full article and to view
the collection please visit:
HYPERLINK "http://www.ffixxed.com/SS12_V5.html" http://www.ffixxed.com/SS12_V5.html
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