Thursday, July 28, 2011


«Amasia - Possible Future Supercontinent After Actual Earth»
a film by Wardenclyffe for Jules Kim of Bijules

« If nature is systematic, then there is a calm before the torrents and an unleashing of perfectly normal change. The moving imagery of terrain is pure. Its realness fools an untrained eye as visual effects may trick the sharpest one. The jewelry industry is a well - mapped frontier in search of discovery. The scenes in this film welcome a new generation of raw talent and poise to an unexpected universe. »

Jules Kim.

The passage above explains the concept behind the new fashion film: Amasia. Jules Kim of Bijules seeks to delve into rarely visited places in the fashion and jewelry worlds. It is this path of discovery which identitfies her work.

Amasia | Jules Kim + wardenclyffe from Wardenclyffe Institute on Vimeo.

Jules Kim, the creator of Bijules, is unapologetically conquering the balance of art and aesthetics in jewelry. This makes her one of those rare artists who harbor the ability to create objects that Mirror the beautiful and chaotic world we inhabit : with all its humor, tragedy, ambivalence, love and hate…

Jules doesn’t just make jewelry : she makes an expérience. With an ear to the ground of the fashion world, Jules has demonstrated her ability to transcend the ordinary limits of vision and thoughts. Its difficult to know what to do with it… then you realize Jules has given you a universal expérience that adapts to your current situation.

You allow the jewelry to emanate the confidence the creator bestowed upon it at the moment of its création. Defying time, normality and traditional forms of expression, Jules has proved that she is an artist to be reckoned with, sought after, and cherished.



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